What “Zero-Click” Actually Costs Your Business
When AI answers the question directly, there are no click-throughs. Most owners don’t see the damage until it shows up in a down month…
When AI answers the question directly, there are no click-throughs. Most owners don’t see the damage until it shows up in a down month…
AI is starting to make recommendations and complete purchases for your customers. That has real consequences for your margin. Let’s look at what’s changing…
How you structure your support resources is critical to your success in a rapidly changing marketplace. Let’s look at it from an operator’s perspective.…
The pattern is consistent: the work moves to a junior or outsourced team, gets gradually thinner over time, and ends in disengagement. Here is…
It is not about rankings anymore. AI recommends the brands whose products are structured so it can read, understand, and match them to what…
It’s hard to know who’s BS’ing you and who’s not. KeenView showed me what they were doing inside the box, and I could correlate and go – that’s a smart idea.