Trade My Gun

Trade My Gun had spent 20 years earning a reputation inside the paintball community. The product knowledge was deep, the warehouse operation was built for speed, and repeat customers kept coming back. But online, the business was nearly invisible. When a new paintball model launched, Mike would search for it and his site would not show up. Buyers who did not already know the brand had no path to find it. The pattern with outside help repeated itself six times. A new agency would come in with promises, then push most of the work to his team. Six months later, traffic had not moved. And every time Mike checked in, he was working with a different person. No continuity. No accountability. No results. For a small operation without IT staff, where the website was the real growth engine, that cycle was hurting revenue every month.

Front-page keyword rankings went from 86 to over 2,500 in two years. New product releases started showing up in search results right away. And the revenue split between the company’s website and third-party marketplaces completely reversed. Before, 80% of sales ran through marketplaces. Two years later, 80% came through the website. That shift gave the business back control over its margins, its customer data, and its growth. And as the market moves toward AI-driven discovery, the work continues to keep Trade My Gun visible where buyers are increasingly starting their search.