FlagandBanner.com

See how FlagandBanner.com, the first flag distributor to sell online, cut its wasted ad spend, turned paid search around in six weeks, and started drawing the accurate, ready-to-buy contacts that grow sales.

3 Core ChallengesFlagandBanner.com Faced

FlagandBanner.com is a flag, banner, and flagpole company based in Little Rock, Arkansas. Kerry McCoy founded it in 1975 with $400, selling flags door to door, and built it into a multi-million-dollar distributor, retailer, and manufacturer with 37 employees in Little Rock and North Miami. In 1995 it became the first flag distributor to sell on the internet, and today most of its sales come through the website, which carries American-made flags, custom banners, poles, and hardware for customers all over the country. When advertising costs kept climbing without good ROI, Kerry needed a partner who could help her restructure her online revenue and focus on organic sales and AI search.

1st Core Challenge:
Pay-per-click costs kept climbing, and the ad agencies she used were paid a percentage of the ad budget, so their incentive was to spend more, not to sell more.
1st Strategic Shift:
KeenView’s team took over the paid advertising and turned it around within six weeks, cutting wasted ad spend and increasing sales.
2nd Core Challenge:
The advertising was generating clicks and phone calls that were inaccurate, including inquiries about products the company didn’t sell and calls meant for a different business.
2nd Strategic Shift:
Inbound contacts became accurate and qualified, so the calls coming in now are from buyers who need what her company actually sells.
3rd Core Challenge:
Buyers have shifted their behavior to using AI assistants, and previous agencies only knew how to keep buying more Google ads.
3rd Strategic Shift:
KeenView revamped their entire product data structure to get more revenue from AI platforms while also boosting traditional Google traffic and decreasing reliance on paid search.
The Problem
Kerry McCoy put FlagandBanner.com on the internet in 1995, ahead of nearly everyone in the flag business, and over time her sales moved more and more online. With the majority of her sales now generated through the website, she invested heavily in paid search. She hired an agency to help her, but her pay-per-click costs kept climbing, and every time she asked about it, the answer was the same: spend more to get more clicks. As a business that was heavily dependent on paid search, she was left vulnerable. Without a strong base of organic search traffic, her margins were dependent on the cost of paid ads. As the adoption of AI advanced and consumers began using AI assistants more and more, the lack of organic exposure began to compound. It was clear that getting good organic presence was the key to long term revenue and also to spreading her risk from paid ads on Google.
The Solution
The work started with search. In regular sessions that Kerry describes as an education, the KeenView team walked her through how her business was being found and what to change. After a few months of seeing the results, she asked them to assume management of her paid ads as well. KeenView’s team took over the paid advertising and turned it around within six weeks. Sales rose, wasted spending was eliminated, and the inaccurate calls and emails stopped. As buyers move toward AI, monthly working sessions keep FlagandBanner.com positioned for how people search today, with her KeenView advisor briefing her on what is changing each month. After 50 years of building the business, she finally has a partner she can trust to keep her ahead.

My pay per click was going up. Every time I talked to the company about it, they would be like, well, we need to spend more money and get more clicks. I found ad agencies were often just driving up my Google advertising costs because they were getting a percentage of how much I paid. KeenView took over my Google AdWords and within six weeks turned it around. I couldn’t feel happier to have KeenView in the driver’s seat.

Kerry McCoy
Founder and President of FlagandBanner.com

There’s a better way to scale your business than just spending more on ads.

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