“It’s hard to know who’s BS’ing you and who’s not. KeenView showed me what they were doing inside the box, and I could correlate and go – that’s a smart idea.”
See how Double U Hunting Supply doubled their first-page keyword results in the first month, and finally found a partner that could show their work.
Double U Hunting Supply is a family-owned ecommerce business based in Yacolt, Washington. Buddy Woodberry started the company in 1999, originally selling hunting decals at local sportsman shows. Over 25 years it grew into one of the country’s go-to online suppliers for hound hunting and working dog gear including GPS tracking systems, e-collars, training scents, kenneling supplies, and everything in between. Buddy and his wife Laura built the business from the ground up, run it themselves, and use the products they sell. Ecommerce is the life blood of the business, with more than 95% of all orders coming from online and shipping out of their warehouse.
3 Core Challenges
Double U Hunting Supply Faced
1st Core Challenge:
Multiple outside marketing partners over the years produced inconsistent results, and Buddy could never get a clear read on whether the work being done was actually the right work.
1st Strategic Shift:
KeenView’s team showed Buddy exactly what they were doing and why. He could evaluate it himself and verify that it made sense. No black box, no blind trust required.
2nd Core Challenge:
Rankings had slipped and the business was caught flat-footed on changes in search. First-page visibility was down and Buddy knew it should be performing better.
2nd Strategic Shift:
First page keyword results doubled in the first month. From there, the growth continued to compound and rankings have been climbing steadily every month since.
3rd Core Challenge:
A catalog with thousands of SKUs meant there was no bandwidth to focus on the majority of products. Buddy could manage the top sellers himself, but everything else got ignored.
3rd Strategic Shift:
KeenView’s IOS technology enabled them to work through the full catalog, driving visibility and revenue from a broader set of products and positioning the company for AI search changes across the entire business.
The Problem
Buddy has been selling online since 1999. He has lived through every iteration of search, watched his rankings climb and drop, and spent hundreds of thousands of dollars over the years trying to stay competitive. He’s been around long enough to know the value of a good outside partner, as well as how difficult it is to find one.
In the span of 25 years, he’s worked with a number of search and visibility companies. The pattern was predictable. They’d talk through their process, send him reports, and deliver results that were hard to evaluate. When something wasn’t working, there was no clear answer as to why. Buddy was an engineer at Intel for 14 years before starting this company and he can tell when someone is showing him real work versus covering their tracks with fluff.
On top of that, his product catalog had grown into the thousands. Buddy could manage the top performers himself, but the majority sat largely untouched. As AI platforms started reshaping how buyers discovered products, staying current on all of it was more than one person could own while also running the business.
The Solution
From the beginning, KeenView brought concrete observations to the table, not vague goals. For someone with Buddy’s background, that directness landed immediately, and opened the door to a relationship built on trust and performance.
The results showed up fast. First-page keyword rankings doubled in the first month. Then they kept climbing. The compounding effect not only increased organic revenue, but laid the groundwork for AI search.
On the catalog side, KeenView worked through the full product library, automating coverage across the thousands of SKUs Buddy never had time to address. Buddy also knows that KeenView is tracking what ChatGPT, Google, and Claude are doing, and keeping Double U well positioned in that environment. He doesn’t have to own that research. He just needs to know it’s being handled by someone who genuinely understands it.
I’ve been around the block on the internet, and I’ve had my ups and I’ve had my downs. You know, as a marketing company, they’re gonna tell you, okay, we gotta study, and then we gotta watch, and then we’re gonna make some changes – and it’s hard to know who’s BS’ing you and who’s not. The difference is they weren’t telling me, oh, we can do x, y, and z and make a bunch of promises. They’d take a look at my site and say, hey, this doesn’t look right, this looks like we could improve that pretty easily – and that’s what we did. It’s like a multiplying effect where you see the first results, and then the second time you see it more, and then more. When I talked to KeenView, I can clearly see that they have a good solid grasp on the technology side. They’re showing me what they’re doing inside that box, and I can correlate and go, that’s a smart idea.
Buddy Woodberry – CEO, Double U Hunting Supply
Buddy Woodberry – CEO, Double U Hunting Supply