Cookie Bouquet

Watch how Cookie Bouquets 10x’d their keyword rankings from 300 to 3,200, turned paid ads from a cost center into a growth engine, and started generating actual sales from AI platforms like ChatGPT.

3 Core ChallengesCookie Bouquet Faced

Cookie Bouquets is a family-founded gourmet cookie gift company based in Columbus, Ohio. Originally started in 1983 as a home bakery, the business has grown into a national ecommerce operation shipping handmade cookie bouquets, gift baskets, gift towers, and custom cookie designs for birthdays, holidays, corporate gifting, and everything in between. Owned by Christian McCoy since 2014, Cookie Bouquets operates its own bakery and ships direct from Columbus. In a seasonal, highly competitive gift category where online visibility determines whether buyers find you or a competitor, the business needed a partner who could prove results, not just promise them.

1st Core Challenge:
Previous agency relationships produced uncertainty but no clear proof that the marketing spend was actually driving sales.
1st Strategic Shift:
Keyword rankings grew from 300 to 3,200 in roughly a year, with sales tracking directly alongside the visibility growth.
2nd Core Challenge:
The ecommerce site needed a platform migration to Shopify, and paid advertising was burning budget with high cost per click and low conversion.
2nd Strategic Shift:
After migration, paid ads delivered lower cost per click and higher conversion rates, with less spend generating more revenue by month two.
3rd Core Challenge:
AI-driven buyer discovery was emerging as a real channel, and the internal team had no way to navigate it alone.
3rd Strategic Shift:
Cookie Bouquets now appears in ChatGPT results and is generating actual sales from AI platforms, a channel that did not exist before the partnership.
The Problem
Cookie Bouquets had the product, the history, and the loyal customer base. What it did not have was confidence that its marketing dollars were being spent effectively. The business had been through the agency cycle before: write the check, hope for results, and never get a straight answer on what the spend actually produced. In an ecommerce gift category where seasonal timing is everything and margins are tight, that uncertainty had a real cost. The website needed a platform migration. Paid ads were running but the return was unclear. And the broader discovery landscape was shifting toward AI in ways the internal team could feel but could not address on their own.
The Solution
The numbers showed up fast. Within the first month, keyword rankings doubled from 300 to 600. Over the next year, the business grew from 300 to 3,200 ranked keywords, and sales climbed right alongside the visibility gains. The Shopify migration was handled with SEO continuity built in so the momentum carried through. Paid advertising followed, and by month two, the ads were spending less and converting more. As AI search started reshaping how gift buyers discover products, dedicated monthly strategy sessions positioned Cookie Bouquets inside AI results. The business is now generating sales directly from ChatGPT, a channel that simply did not exist before.

KeenView helped us with our site migration, which has gone very well. They’ve done so well on the SEO for us that we’ve been getting almost too many phone calls, so it’s been a good problem to have. We also added our paid search with them after seeing their performance on the organic side, including AI. We’ve seen a lower cost per click, higher conversion, and we’re getting more sales for the same budget. Every month, we’re getting significantly more visits from AI platforms like ChatGPT and they are helping us navigate the changing landscape of AI. It’s cool to see what KeenView has done with AI sales.”

Christian McCoy
CEO, Cookie Bouquets

If you’re writing checks to an agency and you still can’t tell whether it’s working, something’s off. Let’s talk about what “working” should actually look like.

Get My Proposal